Source：LINE TODAY News

Life Center/Comprehensive Report

Chung Hsiang Foods Partners with Welfare Associations for Charity

Taiwan’s top soda cracker brand Chung Hsiang Foods believes that the success of an enterprise is due to hard work and society’s support which has led to the company’s soaring growth and energy. Therefore, Chung Hsiang Foods also gives back to society during their efforts for revenue growth. Since 2021, they have established April 22 World Earth Day as “Chung Hsiang Foods Enterprise Charity Day”, naming it “Chung Hsiang Equality Day” where the company’s senior executives personally participate in charity. They lead employees from across Taiwan in fulfilling their corporate social responsibility. Since long ago, Chung Hsiang Foods has been dedicated to providing consumers with the highest quality products but recently, the company has catered to all corners of society and fulfilled their corporate social responsibility to the praise of consumers. This principle of sustainable operations has culminated in the insistence of giving back to society. “Spreading Love in the Face of COVID-19” and long-term care for society’s disadvantaged groups has shown Chung Hsiang Foods that the growing severity of the pandemic will inevitably impact economies. Welfare groups that were previously sponsored by Chung Hsiang Foods have received significant impact to their fundraising, thereby causing their operations to suffer.

Order Taiwan Souvenir Gift Sets for Charity

For this year’s “Chung Hsiang Equality Day”, Chung Hsiang has carefully planned the Mother’s Day souvenir pre-order campaign “Charity without Discrimination, Love without Borders”. The gift sets were planned for the purpose of spreading love. through charity and giving back to various associations and groups on Mother’s Day. The act of casting a brick to find jade spreads warmth and happiness to many households and is an invitation for a public response to take action and support disadvantaged groups.

Taiwan Souvenir Gift Set for Charity – Spread Happiness and Love on Mother’s Day

The Mother’s Day pre-order campaign “Charity without Discrimination, Love without Borders” saw the launch of LUIMI Waffle Butter Crisps which are produced with European butter and select ingredients. The thin, crispy texture and rich butter aroma is offered in the flavors of original and chocolate; each box is priced at NT$299 and Chung Hsiang Foods will donate 30% of all proceeds to various charity groups in the hope fo spreading warmth, mutual support, and a cycle of positive energy. The gift box is packaged in bright colors such as blue and yellow along with geometric patterns that encompass both high quality and fun characteristics to spread love without end. The charity gift set’s waffle butter crisps hope to convey the company’s love, charity ideals, and beautiful stories to make society better.

Chung Hsiang Partners with 12 Welfare Groups for “Charity without Discrimination, Love without Borders”

Chung Hsiang Foods’ charity gift set campaign last year received praise and support from charitable individuals in various fields, resulting in outstanding achievements that showed the public’s passion and love. Despite the economic downturn of the macro environment, last year’s “Charity without Discrimination, Love without Borders” campaign continues this year with even more partners. The limited edition LUIMI Waffle Butter Crisp Gift Set is priced at NT$299 and Chung Hsiang Foods will donate 30% of all proceeds to major charity groups in the hopes of expanding the accumulated power of kindness and spreading positive energy to all corners of society. The gift set will not be available in any retail channels but will only be sold at 12 participating welfare associations. Members of the public can express their love while purchasing these gift sets and choose to support their preferred charities by providing them with substantial love, support, and compassion as they continue to suffer difficulties in fundraising during the pandemic. We hope that public power can be concentrated on Mother’s Day to truly provide support and warmth when it is needed.

A Gift of Gratitude – Andrews Delivers Warmth to the Disadvantaged, Charity Volunteers Accumulate Hope

Chung Hsiang Foods continues to encourages employees to participate in charitable activites. Days ago, senior executives from Chung Hsiang Foods led colleagues to participate in the activities of Andrews Food Bank. With guidance from volunteers, they completed the packaging of supplies. The event was very busy as Chung Hsiang employees showed their spirit for passion, service, and compassion. Participating employees focused their efforts on charity and displayed satisfied expressions as their passion continues to grow each year. While their individual power is limited, their combined efforts create a cycle of kindness that allows those who receive supplies to feel the warmth of their intentions. Hopefully, the act of caring for disadvantaged individuals and spreading happiness will bring a level of warmth of Chung Hsiang Foods as well as society as we leverage our corporate influence to spread love and make society a better place.

Limited Gift Set Starting Today: Taiwanese Snacks | LUIMI Waffle Butter Crisp Charity Gift Set

• Purchase the charity gift set from designated groups at a discount price of NT$299.

The gift set will not be available in any retail channels but will only be sold at 12 participating welfare associations

[Sales Locations of LUIMI Waffle Butter Crisp Gift Set] The 12 joint sales locations include Taiwan Guide Dog Association, Andrew Charity Association, Childhood Burn Foundation of the Republic of China, Adolescents’ Home Taoyuan Prison Fellowship Taiwan, Taoyuan Municipal Taoyuan Special School, Taiwan Foundation for the Blind, Chensenmei Social Welfare Foundation, Bornanew Youth Caring Association, Green Box Baby Social Welfare Association, Autism Society of Taiwan, The Garden of Mercy Foundation, and The Single Parent Educational Foundation.

Chung Hsiang Youtube

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Taiwanese Snacks Gain Popularity in Korea – An Alternative Pride of Taiwan During the Pandemic

4/22 World Earth Day – Chung Hsiang Continues Charity Pre-orders for Taiwanese Souvenir Gift Set

Chung Hsiang Supports Taoyuan Halloween City – Asia Cracker Dance Selected for New Year Stage

這篇文章 Chung Hsiang Continues Charity Pre-orders for Taiwan Souvenir Gift Set on World Earth Day 最早出現於 Chung Hsiang Foods.。

04.22 is World Earth Day and Chung Hsiang Equality Day

(News Report) On April 22, or World Earth Day, Chung Hsiang Foods launched the Mother’s Day gift set pre-order campaign “Charity without Discrimination, Love without Borders” by releasing the limited edition LUIMI Waffle Butter Crisp Gift Set for the charity price of NT$299. Chung Hsiang Foods will donate 30% of sales to various charity groups in the hopes of supporting society with warmth, mutual support, and a positive cycle. The gift sets can be purchased from 12 partner charity associations. CH Foods will designate April 22 as the company’s employee charity day, or CH Equality Day. The senior executives at Chung Hsiang Foods will participate in charity and lead employees to fulfill their corporate social responsibility. The origin of World Earth Day being April 22 is because on this day, the duration of day and night are equal throughout the world and the sun shines on both the North and South Poles, representing world equality, mankind’s respect of diverse individuals, letting go of our controversies and differences, and co-existing in harmony. Chung Hsiang Foods believes that World Earth Day should not be restricted to environmental issues but should return to the original intention of harmonious existence, which is why they selected this day as their corporate charity day.

Mother’s Day Pre-orders for Taiwanese Souvenir Symbolizing “Charity without Discrimination, Love without Borders”

“Charity without Discrimination, Love without Borders”. The Mother’s Day pre-order campaign for LUIMI Waffle Butter Crisps is a brand new product developed by Chung Hsiang. The souvenir’s eternal packaging is filled with warm and simplistic clouds and symbols such as the peace dove to symbolize “equality, harmony, and peace”. The sleeve is designed with carnations, a flower that represents Mother’s Day; the addition of brand mascot “Hsiang Family” as the visual theme represents the combined efforts of families, friends, and charity groups to plant the seeds of hope in the remaining year. Each waffle butter crisp is made with European butter and select ingredients to create a thin, crispy texture with the elegant aroma of butter. Waffle butter crisps are available in original and chocolate flavors that allow consumers to taste the care of Chung Hsiang Foods as well as our support for disadvantaged groups with every bite.

Chung Hsiang Foods Partners with 12 Foundations and Associations to Release Asian Cereal Waffle Butter Crisps

The 12 joint sales locations include Taiwan Society for the Prevention of Cruelty to Animals, Taiwan Foundation for the Blind, Andrew Charity Association, Taiwan Guide Dog Association, Chensenmei Social Welfare Foundation, Taiwan U-Life Association, Starhand Association, Taoyuan Municipal Taoyuan Special School, Adolescents’ Home Taoyuan Prison Fellowship Taiwan, Taoyuan City Lilinshu Social Welfare Foundation, Seed in Land Co., Ltd, and Childhood Burn Foundation of the Republic of China. (For event details, visit https://event.chfood.tw/) (Tang Wei-Wei)

Chung Hsiang Youtube

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2020 The 50th Anniversary of the Brand Promoting New Arrival Mixed Noodles

Targeting Tourism Opportunities – Chung Hsiang’s Taiwanese Nougat Sandwich Crackers Sold in Costco in Korea.

Grab All Asian Snacks in One-Go – Chung Hsiang Foods Conveys Positive Energy

這篇文章 Limited Edition LUIMI Waffle Butter Crisp Souvenir as Taiwan Souvenir and Benefits the Disadvantaged 最早出現於 Chung Hsiang Foods.。

Source：Unique Business News

World Earth Day Doubles as Enterprise Charity Day for Food Manufacturer

Each year on April 22, World Earth Day symbolizes peace and love for our Earth. In response to this holiday, a food manufacturer has established this day as the company’s [Enterprise Charity Day]. This year, they have partnered with foundations to release a Mother’s Day Charity Souvenir Set in the hope of gaining popularity on the internet and summoning the public to work for charity. The mascot waves passionately as the crowd smiles with joy; the two guide dogs on the side add a touch of warmth and happiness to the event! In response to World Earth Day on April 22, this classic and established domestic food manufacturer has especially established this day as the company’s charity day.

Food Manufacturer Plans Charity Event in Fulfillment of Corporate Social Responsibility

Taiwan Foundation for the Blind, President Hsieh Pang-Chun: “Learn about the circumstances of the visually impaired. Our friends from society can come online and learn more about Taiwan Foundation for the Blind and the experiences of more than 1 million people suffering from low vision and visual impairment in Taiwan.” He emphasized how the visually impaired need more concern and support from others, especially on a day such as April 22 when the duration of night and day are equal. The sun can simultaneously shine down on the North and South Poles, thereby representing equality. As such, this food manufacturer plans charity events each year to lead others as they fulfill their corporate social responsibility.

Asian Souvenir Set “Mother’s Day Waffle Butter Crisp” for Charity

Taiwan Foundation for the Blind, President Hsieh Pang-Chun: “The Mother’s Day souvenir set is a service provided on specific channels such as our e-commerce platform. This way, consumers or friends of the visually impaired can celebrate Mother’s Day while eating delicious cookies from a classic brand.” This year, a food manufacturer is spreading happiness by partnering with a foundation to release a waffle butter crips souvenir set; design elements such as carnations add that extra touch for Mother’s Day. In addition to anticipating the rise of a charity trend due to internet orders, it’s a way to take action and donate to help various charity groups. Summoning all corners of society in an effort of love further elevates the significance of this year’s Mother’s Day. (Journalist / News Report)

Chung Hsiang Youtube

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Limited Edition LUIMI Waffle Butter Crisp Souvenir Benefits the Disadvantaged

Taiwanese Snacks Gain Popularity in Korea – An Alternative Pride of Taiwan During the Pandemic

4/22 World Earth Day – Chung Hsiang Continues Charity Pre-orders for Taiwanese Souvenir Gift Set

這篇文章 Asian Souvenir Set “Mother’s Day Waffle Butter Crisp” for Charity– Delivering Love on World Earth Day 最早出現於 Chung Hsiang Foods.。

▲Chung Hsiang Foods regularly donates to Andrews Food Bank. Provided by Chung Hsiang Foods

Source：Apple Daily

Chung Hsiang Foods Active Participation in Charitable Activities

▲Chung Hsiang Foods regularly donates to Andrews Food Bank. Provided by Chung Hsiang Foods

Chung Hsiang Foods is the domestic market share leader in soda crackers and has been founded in the Ba’de District of Taoyuan City for 50 years. When second generation successor Li Chao-Chih became President 6 years ago, he proactively participated in charitable events; Chung Hsiang’s footprints can be seen in many marathons, during Christmas, and at many New Year Eve events. The new 400-ping site of Taoyuan’s Adolescents’ Home previously housed an old Chung Hsiang factory but it was utilized as an Adolescents’ Home nearly free of charge. Chung Hsiang has also been a long-term donator to Andrews Food Bank and Joseph Granary; during the weekends, employees take initiative and donate supplies to disadvantaged families in the remote areas of Taoyuan, Hsinchu, and Miaoli. They actively give back to society.

Participating in Marathons in the Hopes of Casting a Brick to Find Jade

▲Sponsorship and participation in World Earth Day marathon event. Provided by Chung Hsiang Foods

Chung Hsiang Foods Founder Li Chin-Shuei was once elected as Mayor of Bade before the area was reformed. He has maintained a low profile while participating in past charitable activities. Li Chao-Chih states that Chung Hsiang is a classic brand that has received consumer support over long periods but the company is actively introducing more people to CH Foods. For instance, last year’s National Geographic World Earth Day 50th Anniversary Marathon coincided with the 50th anniversary of Chung Hsiang. As such, they participated in the event in the hopes of casting a brick to find jade.

Rediscovering their Original Intensions when Encountering Problems – Delivery Asian Snacks to Remote Areas

▲4 Senior executives from Chung Hsiang Foods visit remote areas to delivery supplies. Provided by Chung Hsiang Foods

▲Chung Hsiang Foods donates 2 4-wheel drive vehicles to Joseph Granary. Provided by Chung Hsiang Foods

Li Chao-Chih states that some charity events did not go smoothly. For instance, their family elders were originally opposed to donating the old factory for use as an Adolescents’ Home. However, whenever a problem is encountered, they revisit their original intention of simply providing support without ulterior motives and have faith in good results. The Fu Wan Chocolate incident that occurred at the end of last year has kept Li Chih-Chao vigilant as he mentions that they had originally intended to partner with Fu Wan on specific products. However, the project was scrapped as Chung Hsian could not accept their attitude. When the incident was reported, major brands that partnered with Fu Wan recalled their products. While it is something that allowed Chung Hsiang to breathe a sigh of relief, it was also a reminder to investigate their partners as a single misstep could spell disaster for the entire brand.

Step-by-Step Accumulation of Technology – Building Fame with Asian Candies

▲The current site of Taoyuan Adolescents’ Home was once Chung Hsiang’s old factory. Photograph by Wu Yung-Ping

Chung Hsiang boasts annual revenue of approximately NT$500 million. More than 50 years ago, the founder began as an apprentice and learned bit by bit from an old Shanghainese master. After starting his own business delivering products from his bicycle, he entered stores in the era of Welfare Shops for Military Dependents. Back then, a pack of soda crackers cost NT$7; it wasn’t until they changed soda crackers to 2 small packages for sale in private shops before they established a reputation. Today, their products are sold domestically and abroad in countries such as the U.S., Japan, Korea, and China. (Breaking News Center Wu Yung-Ping/Reporting from Taoyuan)

這篇文章 Soda Cracker Leader Chung Hsiang’s Charity Efforts – Providing Land and a Major Contributor to Food Banks 最早出現於 Chung Hsiang Foods.。

source：wealth magazine

2017-06-16

Targeting Korean Tourists: Chung Hsiang Identifies Opportunities and Enters Carrefour

After spending 47 years honing their craft of savory soda crackers, Chung Hsiang has observed the popularity of Taiwanese nougat sandwich crackers amongst Korean consumers, leading the company to actively invest in R&D. Chung Hsiang Executive Director Li Chuan-Wei explained that in order to access distribution channels, the company’s nougat sandwich crackers must have a shelf life of at least 5 months. Thus, they spent a lot of effort in development to make sure that the nougat sandwich crackers can maintain their crisp cracker and soft delicious nougat as if they just came fresh from the factory. The new nougat sandwich crackers were distributed through wholesale channels in Taiwan which resulted in the sales volume of the Guilin Carrefour in Taipei accounting for nearly one-third of sales of Carrefour across Taiwan. A closer inspection of the store saw that many Korean tourists were buying in bulk. This allowed Chung Hsiang to better understand the popularity of Taiwanese nougat sandwich crackers amongst Koreans and study the possibility of entering the Korean market.

 

From Carrefour to Costco Korea: Taiwanese Crackers Test the Waters in Korea

Once Korean distributors got wind, they immediately contacted Chung Hsiang for distribution rights. Chung Hsiang, who had only dedicated their efforts in the Taiwanese market, were initially hesitant towards foreign markets and lacked a substantial marketing budget; however, Korean distributors were extremely confident and recommended Chung Hsiang allow distributors to stock the 12 Costco wholesalers in Korea.

 

From Costco to Supermarkets: Taste Marketing Establishes a Reputation for Asia’s Nougat

Korean distributors believed that the delicious taste of Chung Hsiang’s nougat sandwich crackers meant that “taste test” marketing at Costco would be a great way to experiment with new products. They believed that if tasted, Chung Hsiang’s nougat sandwich crackers would sell well amongst Korean consumers. However, due to Costco’s membership fee policy that allowed consumers to buy large packs of foreign products at discount prices, Li Chuan-Wei designed a new large 30 pack priced at approximately 9,900 KRW (approx. NT$270)to remain competitive with foreign products; ultimately, entire containers of products sold quickly. After seeing the smashing success of Chung Hsiang’s Asian nougat sandwich crackers at Costco, 7-ELEVEn also contacted Chung Hsiang’s Korean distributor; however, 7-ELEVEn requested that Chung Hsiang design a new smaller packaging. Li Chuan-Wei stated how he observed young women as the most prominent consumers, therefore they designed a special pink packaging with a cute doodle of a dairy cow. The box was labeled with “Asia’s Nougat Sandwich Cracker” to maintain Taiwan creativity; Taiwan’s flag was even posted on the racks of Korea’s 7-ELEVEn stores in order to emphasize the great taste of Taiwan.

 

Chung Hsiang’s Asian Nougat Sandwich Cracker Gains Popularity in Korea

An interesting fact is that due to Korea’s cold weather, Korean distributors recommended consumers to heat the crackers up in the oven; however, since 7-ELEVEn only carried microwaves as opposed to ovens, many consumers ended up microwaving the crackers. This resulted in a surge in popularity for the product as the nougat became smoother and featured a better texture. In a few short months, Chung Hsiang’s Asian nougat sandwich crackers sold up to 8 cargo containers in a month. Li Chuan-Wei believes that while Korea has many more import/export regulations for food products, Taiwan’s insistence on high quality will ultimately lead to success in Korea. Today, Chung Hsiang’s Taiwan plant plans to increase investments into automation equipment in response to increased demand in Korean markets.

這篇文章 Targeting Tourism Opportunities – Chung Hsiang’s Taiwanese Nougat Sandwich Crackers Sold in Costco in Korea. 最早出現於 Chung Hsiang Foods.。

Exclusive Family Sauce – The Flavor of a Mother’s Touch

Chung Hsiang invited Mother Bao, maker of delicious cuisine, to personally recreate their family’s exclusive and delicious flavors in each sauce. The first flavors to be released are Sichuan Pepper and Sesame. The Sichuan Pepper flavor includes chili peppers, turmeric, and sichuan pepper; the Sesame flavor is combined with premium select sichuan peppercorns with a spice level that will leave spice addicts feeling satisfied. Those who don’t prefer spicy foods can also enjoy the taste.

▲Exclusive mala formula – Premium select sichuan peppercorns are undoubtedly the soul of these noodles and really get the appetite going. The handmade, sun-dried wavy noodles absorb the sauce with ease and taste absolutely delicious!! (image and text/ Aru’s Box)格子)

▲“The Sichuan Pepper flavor has got to be one of the spiciest noodles I’ve tasted. The sauce is spicy, rich, and aromatic! Even though I find it very spicy, it’s absolutely delicious!” (image and text/ MOMO)

Sun-Dried Noodles Offer Bouncy Texture with Satisfying Sauces

Chung Hsiang’s noodles are rigorously crafted and sun-dried. The noodles have a wavy texture, allowing them to more easily absorb sauce while mixing so that every bite is filled with flavor. The special width noodles perfectly absorbs our exclusive sauce.

▲Chung Hsiang’s noodles maintain a chewy texture and are packed with flavor. Their specially selected exclusive sauces taste rich, are very flavorfull, and really help work up an appetite with a bit of spiciness!! (image and text/ Aru’s Box)

▲When it’s late and you’re starving or craving for a snack, Chung Hsiang’s noodles are without a doubt the go-to snack at home. (image and text/ Hannah)

這篇文章 Highly Recommended by Family Life Bloggers! Chung Hsiang Noodles are Great Taiwanese Snacks at Midnight 最早出現於 Chung Hsiang Foods.。

Family Life Bloggers Unanimously Praise Taiwanese Cookies

After becoming new parents, many shift their focus towards their children and begin studying as well as following popular bloggers. In addition to learning about family interactions, they also offer a lot of information on raising children. Whether it’s about fun places to bring children, sharing great products, or preparing baby food, family life bloggers share all the experiences of child rearing and resonate with parents. Recently, followers of family life bloggers have noticed a brand of crackers that have earned the praise of many bloggers for being delicious, nutritious, and loved by the whole family!

▲”O’day Energy Crackers” are simply delicious and a sought after treat by both Colleen and her son.

Crispy and Addictive Taiwanese Crackers – O’day Crackers

“O’day Energy Crackers” are a popular new product by CH Foods targeted towards families. Many people may be unfamiliar with CH Foods, but the company’s “vegetable crackers” have accompanied the growth of countless citizens; the company later earned a reputation through the “Natural Series”. Founded in 1970, the company’s aromatic products have evolved from simple handmade crackers to fully automated factory production. CH Foods insists on using only the best ingredients and rigorous quality control processes to provide safe and delicious crackers. The Taiwanese soda cracker legend’s product sales simply dominate the Taiwan market! After observing that children may not enjoy the crispy savory soda crackers by the company, CH Foods developed “O’day Energy Crackers” to be a nutritious, crispy, yet not too sweet cracker that can provide consumers with a full day of energy. “O’day Energy Crackers” are available in the flavors of milk and sesame; the sesame flavor is rich in vitamins and minerals while the milk flavor is packed with calcium and vitamins necessary for the growth and development of children. The healthy and low calorie snack is a perfect choice to stave off hunger!

▲”O’day Energy Crackers” in milk and sesame flavors.

Keep Hands Clean with Taiwanese Cookies Company’s Individual Packaging

Not only do K&C Kyler and Charlotte love “O’day Energy Crackers”, “The Couple” Kim and Nico also often share their daughter’s praise for the product; the rich aroma of milk is loved by their daughter Nini. Additionally, the individually packed crackers prevent dirty hands, making them a perfect snack when the whole family travels! Colleen, who often calls herself “Mommy” on the internet also joked how soda crackers became her best friend due to a twist of fate; during her bout with morning sickness while pregnant, she had already tested every soda cracker product on the market as she would snack on them whenever she felt sick in the mornings. As a soda cracker connoisseur, Colleen praised “O’day Energy Crackers” for a milk flavor that’s not excessively sweet and the sesame flavor for using excellent ingredients that provide crispy sesame seeds in every bite. They’re so good, she has to fight her son for them! As an advocate for charity, when Colleen discovered CH Foods’ efforts in donating a car to Rainbow Family Life Education Association as well as their joint storytelling tour in campuses across Taiwan, she immediately ordered two boxes of crackers to do her part for charity.

▲Adorable mixed-race children K&C Kyler and Charlotte simply love “O’day Energy Crackers”!

▲Nini’s favorite “O’day Energy Cracker” flavor is milk.

這篇文章 HIghly Recommended by Family Life Bloggers! These Taiwan Cookiess are Super Addictive 最早出現於 Chung Hsiang Foods.。

▲Celebrity mom Colleen places the utmost importance in the heatlh of her children by choosing snacks that are both nutritious and delicious. Photograph by Li Peng-Wei

source：Apple daily

Chung Hsiang Releases New Taiwanese Cracker, Invites the Public to Participate in Charity

 

On the even of their 50th anniversary, classic Taiwanese soda cracker manufacturer Chung Hsiang Foods is releasing “O’day”, a new brand with sweet soda crackers that targets families. Chung Hsiang Foods President Li Chao-Wei states: “If we lined up all the crackers we’ve ever sold, we could circle the Earth more than 19 times!” The company is releasing a charity pack from which a portion of proceeds will be donated to charity groups.

 

Chung Hsiang Foods Leads the Industry

Compared to other family businesses, Chung Hsiang Foods is operated by two generations of uncles and nephews. The company was jointly founded in Taipei by uncle Li Chin-Shuei and nephew Li Wu-Chi in 1970 and later relocated their factory to their home in Bade, Taoyuan; they operate brands such as Chung Hsiang, Natural Series, and the latest O’day. Based on a U.S. market research report, Chung Hsiang’s soda crackers account for 48% of the market, leading the industry.

 

Taiwan Cookies Partners with Rainbow Family Life Education Association for Charity

 

In 2014, the second generation of Chung Hsiang Foods officially took the reins with Li Chao-Chih, who majored in electronics, taking over as President and Li Chien-He, Li Tsung-Hsien, and Li Chuan-Wei taking on the role of Executive Directors. They operated on the idea of “immediate happiness” and began long-term charity partnerships with Andrews and Rainbow Family Life Education Association.

 

Sparing No Expenses for Taiwan Crackers and Energy Car

 

Chung Hsiang Foods spent NT$2.5 million building an O’day Energy Car capable of providing a canopy for “Rainbow Mothers” of Rainbow Family Life Education Association. Starting May 20th of last month, they embarked on a storytelling journey across the island, visiting 16 schools including Hsinchu’s Beimen Elementary School, Hualien’s Mingli Elementary School, and Pingtung’s Nanwan Elementary School. Executives from Chung Hsiang Foods personally joined rainbow mothers on the storytelling tour and dressed up as rabbits, sheep, and other animals to dance, perform, and teach children about happiness through illustration books. At the press conference, Li Chao-Chih shared sentimental stories from his journey, mentioning that “some children believed that true happiness is not needing to do homework!” He also announced the release of the O’day Rainbow Mother Charity Pack as well as how a portion of proceeds will be donated to Rainbow Familiy Life Education Association to spread happiness even further.

 

“As long as children are willing to wait, we will stand beside them.”

“Children who grow up listening to stories possess a power filled with warmth.” Rainbow Family Life Education Association representative Hsieh Hui-Yen expressed that there are currently around 6000 rainbow mothers across Taiwan reading stories to children in elementary school classrooms. They have accompanied children for two decades and the new O’day Energy Car will allow them to step out of the classroom and visit remote areas. “As long as children are willing to wait, we will stand beside them.” (Hsu Ming-Sui / Taipei)

這篇文章 [Outstanding] Classic Taiwanese Cracker Manufacturer Releases New Product for Charity – Enough Sales to Circle the Earth 19 Times 最早出現於 Chung Hsiang Foods.。

Taiwan cookies Company Launched the Special Promotional Event

In order to fill the public with gratitude and luck while they purchase supplies for the Ghost Festival, CH Foods launched the special promotional event [Natural Series – Bring Happiness Along] in August. The release of large, satisfying bags of crackers that combine several products that meet the requirements of worshipers, connecting to consumers through interactive processes (whether it’s immediate gifting upon opening packages, registering for prize draws online, or tricycle of happiness at retail locations from time to time) are all aimed to bring happiness to the general public!

Second Generation of Taiwanese Cookies Company will Held the Ceremony

8/19 Cart of Happiness event will be led by the 3 representatives (President Li Chao-Chih, Executive Director Li Chien-He, and Executive Director Li Chuan-Wei) of the second generation succession team who will act as ambassadors of happiness guiding audience members in making Asian crackers that can be used for confessing their love~

這篇文章 Chung Hsiang Foods 2018 Ghost Festival Promotional Event [Natural Series – Bring Happiness Along] 最早出現於 Chung Hsiang Foods.。