According to statistics from the Ministry of Health and Welfare, Taiwan has added nearly 14,000 vulnerable families in the past year1, and most of these vulnerable families are young children. The economic and living conditions are extremely unstable, and they often face the problem of not knowing whether their next meal will be. Facing a difficult situation, the Andrews Charitable Association and Family Mart have jointly promoted the “Family Food Box Project” for two consecutive years, and have provided 14,650 boxes of supplies to help 5,500 children from vulnerable families solve the problem of three meals a day.

The Family Mart Love Food Box Project, in addition to donation support through “Family Family Change Donation”, “Family Mart App Mobile Donation”, and “FamiPort Small Amount Donation”, this year will expand the action of public welfare participation, and join hands with five major suppliers: “Longkou Fan, Hao Diyi Foods, Xindongyang, Glucose King Biotech, and Zhongxiang Foods” do public welfare together. As long as people go to the Family Mart convenience store to buy products designated by the five major companies mentioned above, the company will donate 2% of the product price to the “Family Mart Food Box Project” to help 5,500 underprivileged children eat less.

This year, Andrew also invited the national soul singer 9m88 to be the annual love ambassador and participate in this event, calling on the public to care for the disadvantaged so that children will no longer go hungry.

這篇文章 The Family X Andrew Association launched the “Family Food Box Project” 最早出現於 Chung Hsiang Foods.。

這篇文章 “Carry-Along”Taiwan Biscuit Dance Sparked A Craze on The Internet 最早出現於 Chung Hsiang Foods.。

Source：LINE TODAY News

Life Center/Comprehensive Report

Chung Hsiang Foods Partners with Welfare Associations for Charity

Taiwan’s top soda cracker brand Chung Hsiang Foods believes that the success of an enterprise is due to hard work and society’s support which has led to the company’s soaring growth and energy. Therefore, Chung Hsiang Foods also gives back to society during their efforts for revenue growth. Since 2021, they have established April 22 World Earth Day as “Chung Hsiang Foods Enterprise Charity Day”, naming it “Chung Hsiang Equality Day” where the company’s senior executives personally participate in charity. They lead employees from across Taiwan in fulfilling their corporate social responsibility. Since long ago, Chung Hsiang Foods has been dedicated to providing consumers with the highest quality products but recently, the company has catered to all corners of society and fulfilled their corporate social responsibility to the praise of consumers. This principle of sustainable operations has culminated in the insistence of giving back to society. “Spreading Love in the Face of COVID-19” and long-term care for society’s disadvantaged groups has shown Chung Hsiang Foods that the growing severity of the pandemic will inevitably impact economies. Welfare groups that were previously sponsored by Chung Hsiang Foods have received significant impact to their fundraising, thereby causing their operations to suffer.

Order Taiwan Souvenir Gift Sets for Charity

For this year’s “Chung Hsiang Equality Day”, Chung Hsiang has carefully planned the Mother’s Day souvenir pre-order campaign “Charity without Discrimination, Love without Borders”. The gift sets were planned for the purpose of spreading love. through charity and giving back to various associations and groups on Mother’s Day. The act of casting a brick to find jade spreads warmth and happiness to many households and is an invitation for a public response to take action and support disadvantaged groups.

Taiwan Souvenir Gift Set for Charity – Spread Happiness and Love on Mother’s Day

The Mother’s Day pre-order campaign “Charity without Discrimination, Love without Borders” saw the launch of LUIMI Waffle Butter Crisps which are produced with European butter and select ingredients. The thin, crispy texture and rich butter aroma is offered in the flavors of original and chocolate; each box is priced at NT$299 and Chung Hsiang Foods will donate 30% of all proceeds to various charity groups in the hope fo spreading warmth, mutual support, and a cycle of positive energy. The gift box is packaged in bright colors such as blue and yellow along with geometric patterns that encompass both high quality and fun characteristics to spread love without end. The charity gift set’s waffle butter crisps hope to convey the company’s love, charity ideals, and beautiful stories to make society better.

Chung Hsiang Partners with 12 Welfare Groups for “Charity without Discrimination, Love without Borders”

Chung Hsiang Foods’ charity gift set campaign last year received praise and support from charitable individuals in various fields, resulting in outstanding achievements that showed the public’s passion and love. Despite the economic downturn of the macro environment, last year’s “Charity without Discrimination, Love without Borders” campaign continues this year with even more partners. The limited edition LUIMI Waffle Butter Crisp Gift Set is priced at NT$299 and Chung Hsiang Foods will donate 30% of all proceeds to major charity groups in the hopes of expanding the accumulated power of kindness and spreading positive energy to all corners of society. The gift set will not be available in any retail channels but will only be sold at 12 participating welfare associations. Members of the public can express their love while purchasing these gift sets and choose to support their preferred charities by providing them with substantial love, support, and compassion as they continue to suffer difficulties in fundraising during the pandemic. We hope that public power can be concentrated on Mother’s Day to truly provide support and warmth when it is needed.

A Gift of Gratitude – Andrews Delivers Warmth to the Disadvantaged, Charity Volunteers Accumulate Hope

Chung Hsiang Foods continues to encourages employees to participate in charitable activites. Days ago, senior executives from Chung Hsiang Foods led colleagues to participate in the activities of Andrews Food Bank. With guidance from volunteers, they completed the packaging of supplies. The event was very busy as Chung Hsiang employees showed their spirit for passion, service, and compassion. Participating employees focused their efforts on charity and displayed satisfied expressions as their passion continues to grow each year. While their individual power is limited, their combined efforts create a cycle of kindness that allows those who receive supplies to feel the warmth of their intentions. Hopefully, the act of caring for disadvantaged individuals and spreading happiness will bring a level of warmth of Chung Hsiang Foods as well as society as we leverage our corporate influence to spread love and make society a better place.

Limited Gift Set Starting Today: Taiwanese Snacks | LUIMI Waffle Butter Crisp Charity Gift Set

• Purchase the charity gift set from designated groups at a discount price of NT$299.

The gift set will not be available in any retail channels but will only be sold at 12 participating welfare associations

[Sales Locations of LUIMI Waffle Butter Crisp Gift Set] The 12 joint sales locations include Taiwan Guide Dog Association, Andrew Charity Association, Childhood Burn Foundation of the Republic of China, Adolescents’ Home Taoyuan Prison Fellowship Taiwan, Taoyuan Municipal Taoyuan Special School, Taiwan Foundation for the Blind, Chensenmei Social Welfare Foundation, Bornanew Youth Caring Association, Green Box Baby Social Welfare Association, Autism Society of Taiwan, The Garden of Mercy Foundation, and The Single Parent Educational Foundation.

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這篇文章 Chung Hsiang Continues Charity Pre-orders for Taiwan Souvenir Gift Set on World Earth Day 最早出現於 Chung Hsiang Foods.。

Famous Celebrity Praises “Snowflake Cakes”, Taiwan Snacks Become an Alternative Pride of Taiwan during COVID-19

During a livestream on Facebook, celebrity Mickey Huang shared information on “Snowflake Cakes” which became popular in Korea before re-trending in Taiwan. After praising them for being addictive and not-too-sweet, he ate many consecutively without being able to stop. As a Taiwanese snacks, it not only became one of the best-selling products in Korea, some Korean netizens also filmed videos of the snacks; it can be said that they’ve become an alternative pride of Taiwan during COVID-19. In his personal Facebook page, celebrity Mickey Huang shared his new lifestyle after COVID-19 and introduced “Snowflake Cakes”, an extremely popular Taiwanese snack in Korea. He sang nothing but praises after a single bite. He also goes on to mention that the “Snowflake Cake” is not too hard but soft and chewy; he wanted to monopolize all of them to himself and not share them with his fans.

”Snowflake Cakes” Become Popular in Korea and Re-trend in Taiwan

During COVID-19, “Snowflake Cakes” not only became one of the best-selling products in Korea, some Korean netizens also filmed videos of the snacks, making it an alternative pride of Taiwan. Today, “Snowflake Cakes” are once again popular in Taiwan. Its’ special texture has pleasantly surprised the public.

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這篇文章 Taiwanese Snacks Gain Popularity in Korea – An Alternative Pride of Taiwan During the Pandemic 最早出現於 Chung Hsiang Foods.。

04.22 is World Earth Day and Chung Hsiang Equality Day

(News Report) On April 22, or World Earth Day, Chung Hsiang Foods launched the Mother’s Day gift set pre-order campaign “Charity without Discrimination, Love without Borders” by releasing the limited edition LUIMI Waffle Butter Crisp Gift Set for the charity price of NT$299. Chung Hsiang Foods will donate 30% of sales to various charity groups in the hopes of supporting society with warmth, mutual support, and a positive cycle. The gift sets can be purchased from 12 partner charity associations. CH Foods will designate April 22 as the company’s employee charity day, or CH Equality Day. The senior executives at Chung Hsiang Foods will participate in charity and lead employees to fulfill their corporate social responsibility. The origin of World Earth Day being April 22 is because on this day, the duration of day and night are equal throughout the world and the sun shines on both the North and South Poles, representing world equality, mankind’s respect of diverse individuals, letting go of our controversies and differences, and co-existing in harmony. Chung Hsiang Foods believes that World Earth Day should not be restricted to environmental issues but should return to the original intention of harmonious existence, which is why they selected this day as their corporate charity day.

Mother’s Day Pre-orders for Taiwanese Souvenir Symbolizing “Charity without Discrimination, Love without Borders”

“Charity without Discrimination, Love without Borders”. The Mother’s Day pre-order campaign for LUIMI Waffle Butter Crisps is a brand new product developed by Chung Hsiang. The souvenir’s eternal packaging is filled with warm and simplistic clouds and symbols such as the peace dove to symbolize “equality, harmony, and peace”. The sleeve is designed with carnations, a flower that represents Mother’s Day; the addition of brand mascot “Hsiang Family” as the visual theme represents the combined efforts of families, friends, and charity groups to plant the seeds of hope in the remaining year. Each waffle butter crisp is made with European butter and select ingredients to create a thin, crispy texture with the elegant aroma of butter. Waffle butter crisps are available in original and chocolate flavors that allow consumers to taste the care of Chung Hsiang Foods as well as our support for disadvantaged groups with every bite.

Chung Hsiang Foods Partners with 12 Foundations and Associations to Release Asian Cereal Waffle Butter Crisps

The 12 joint sales locations include Taiwan Society for the Prevention of Cruelty to Animals, Taiwan Foundation for the Blind, Andrew Charity Association, Taiwan Guide Dog Association, Chensenmei Social Welfare Foundation, Taiwan U-Life Association, Starhand Association, Taoyuan Municipal Taoyuan Special School, Adolescents’ Home Taoyuan Prison Fellowship Taiwan, Taoyuan City Lilinshu Social Welfare Foundation, Seed in Land Co., Ltd, and Childhood Burn Foundation of the Republic of China. (For event details, visit https://event.chfood.tw/) (Tang Wei-Wei)

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這篇文章 Limited Edition LUIMI Waffle Butter Crisp Souvenir as Taiwan Souvenir and Benefits the Disadvantaged 最早出現於 Chung Hsiang Foods.。

Source：Unique Business News

World Earth Day Doubles as Enterprise Charity Day for Food Manufacturer

Each year on April 22, World Earth Day symbolizes peace and love for our Earth. In response to this holiday, a food manufacturer has established this day as the company’s [Enterprise Charity Day]. This year, they have partnered with foundations to release a Mother’s Day Charity Souvenir Set in the hope of gaining popularity on the internet and summoning the public to work for charity. The mascot waves passionately as the crowd smiles with joy; the two guide dogs on the side add a touch of warmth and happiness to the event! In response to World Earth Day on April 22, this classic and established domestic food manufacturer has especially established this day as the company’s charity day.

Food Manufacturer Plans Charity Event in Fulfillment of Corporate Social Responsibility

Taiwan Foundation for the Blind, President Hsieh Pang-Chun: “Learn about the circumstances of the visually impaired. Our friends from society can come online and learn more about Taiwan Foundation for the Blind and the experiences of more than 1 million people suffering from low vision and visual impairment in Taiwan.” He emphasized how the visually impaired need more concern and support from others, especially on a day such as April 22 when the duration of night and day are equal. The sun can simultaneously shine down on the North and South Poles, thereby representing equality. As such, this food manufacturer plans charity events each year to lead others as they fulfill their corporate social responsibility.

Asian Souvenir Set “Mother’s Day Waffle Butter Crisp” for Charity

Taiwan Foundation for the Blind, President Hsieh Pang-Chun: “The Mother’s Day souvenir set is a service provided on specific channels such as our e-commerce platform. This way, consumers or friends of the visually impaired can celebrate Mother’s Day while eating delicious cookies from a classic brand.” This year, a food manufacturer is spreading happiness by partnering with a foundation to release a waffle butter crips souvenir set; design elements such as carnations add that extra touch for Mother’s Day. In addition to anticipating the rise of a charity trend due to internet orders, it’s a way to take action and donate to help various charity groups. Summoning all corners of society in an effort of love further elevates the significance of this year’s Mother’s Day. (Journalist / News Report)

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這篇文章 Asian Souvenir Set “Mother’s Day Waffle Butter Crisp” for Charity– Delivering Love on World Earth Day 最早出現於 Chung Hsiang Foods.。

▲Chung Hsiang Foods regularly donates to Andrews Food Bank. Provided by Chung Hsiang Foods

Source：Apple Daily

Chung Hsiang Foods Active Participation in Charitable Activities

▲Chung Hsiang Foods regularly donates to Andrews Food Bank. Provided by Chung Hsiang Foods

Chung Hsiang Foods is the domestic market share leader in soda crackers and has been founded in the Ba’de District of Taoyuan City for 50 years. When second generation successor Li Chao-Chih became President 6 years ago, he proactively participated in charitable events; Chung Hsiang’s footprints can be seen in many marathons, during Christmas, and at many New Year Eve events. The new 400-ping site of Taoyuan’s Adolescents’ Home previously housed an old Chung Hsiang factory but it was utilized as an Adolescents’ Home nearly free of charge. Chung Hsiang has also been a long-term donator to Andrews Food Bank and Joseph Granary; during the weekends, employees take initiative and donate supplies to disadvantaged families in the remote areas of Taoyuan, Hsinchu, and Miaoli. They actively give back to society.

Participating in Marathons in the Hopes of Casting a Brick to Find Jade

▲Sponsorship and participation in World Earth Day marathon event. Provided by Chung Hsiang Foods

Chung Hsiang Foods Founder Li Chin-Shuei was once elected as Mayor of Bade before the area was reformed. He has maintained a low profile while participating in past charitable activities. Li Chao-Chih states that Chung Hsiang is a classic brand that has received consumer support over long periods but the company is actively introducing more people to CH Foods. For instance, last year’s National Geographic World Earth Day 50th Anniversary Marathon coincided with the 50th anniversary of Chung Hsiang. As such, they participated in the event in the hopes of casting a brick to find jade.

Rediscovering their Original Intensions when Encountering Problems – Delivery Asian Snacks to Remote Areas

▲4 Senior executives from Chung Hsiang Foods visit remote areas to delivery supplies. Provided by Chung Hsiang Foods

▲Chung Hsiang Foods donates 2 4-wheel drive vehicles to Joseph Granary. Provided by Chung Hsiang Foods

Li Chao-Chih states that some charity events did not go smoothly. For instance, their family elders were originally opposed to donating the old factory for use as an Adolescents’ Home. However, whenever a problem is encountered, they revisit their original intention of simply providing support without ulterior motives and have faith in good results. The Fu Wan Chocolate incident that occurred at the end of last year has kept Li Chih-Chao vigilant as he mentions that they had originally intended to partner with Fu Wan on specific products. However, the project was scrapped as Chung Hsian could not accept their attitude. When the incident was reported, major brands that partnered with Fu Wan recalled their products. While it is something that allowed Chung Hsiang to breathe a sigh of relief, it was also a reminder to investigate their partners as a single misstep could spell disaster for the entire brand.

Step-by-Step Accumulation of Technology – Building Fame with Asian Candies

▲The current site of Taoyuan Adolescents’ Home was once Chung Hsiang’s old factory. Photograph by Wu Yung-Ping

Chung Hsiang boasts annual revenue of approximately NT$500 million. More than 50 years ago, the founder began as an apprentice and learned bit by bit from an old Shanghainese master. After starting his own business delivering products from his bicycle, he entered stores in the era of Welfare Shops for Military Dependents. Back then, a pack of soda crackers cost NT$7; it wasn’t until they changed soda crackers to 2 small packages for sale in private shops before they established a reputation. Today, their products are sold domestically and abroad in countries such as the U.S., Japan, Korea, and China. (Breaking News Center Wu Yung-Ping/Reporting from Taoyuan)

這篇文章 Soda Cracker Leader Chung Hsiang’s Charity Efforts – Providing Land and a Major Contributor to Food Banks 最早出現於 Chung Hsiang Foods.。

Chung Hsiang Mascot Hsiang-Hsiang, Hsiang-Tai, and Hsiang-Bao Celebrate with Asian Cracker Dance

Chung Hsiang launched corporate mascots of [the Hsiang-Hsiang, Hsiang-Tai, and Hsiang-Bao family] to present their enterprise image (atmosphere of a harmonious family)Hsiang-Hsiang and family members perform at Christmasland – Celebrating together with young and old friends through the Asian Cracker Dance

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這篇文章 Brand Celebrates 50th Anniversary with Asian Cracker Dance 最早出現於 Chung Hsiang Foods.。

Female Trainees Challenge 2X Speed Dance for “Asian Cracker Dance”

Show your creativity through dance! Female trainees challenge 2X speed dance for the addictive “Asian Cracker Dance”! It is super simple to learn! Show off your dance moves and upload your video for a chance at the NT$10,000 grand prize!

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這篇文章 Female Trainees Challenges 2X Speed Dance for Addictive “Asian Cracker Dance” Song 最早出現於 Chung Hsiang Foods.。

“Carry-Along” Taiwan Cookie Dance Sparked a Craze on the Internet

In this year, Taoyuan held the Halloween event for the first time, it had a variety of performances, and many stars elaborately dressed up and showed up on the stage, wowing all the fans and audience. The street vendors in the daytime market are also full of people. Chung Hsiang Foods, a local company in Taoyuan, sponsored the event and set up two booths on the spot to play games and provide free snacks to everyone. In addition, there is also the super cute mascot of Chung Hsiang Foods, the Xiang Xiang family, who also made their public appearance for the first time. Singer Mei-Zhen Huang also sang the theme song “Carry-Along” at the scene, and the biscuit dance ” Carry-Along ” sparked a craze on the Internet. It is a dance that people of all ages can easily master. Now there is still a “biscuit dance” video selection event, inviting everyone to use their creativity to win the prizes!

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這篇文章 The Taiwan Cookie Dance Selection Enables You to Be on The New Year’s Eve Stage 最早出現於 Chung Hsiang Foods.。