04.22 is World Earth Day and Chung Hsiang Equality Day

(News Report) On April 22, or World Earth Day, Chung Hsiang Foods launched the Mother’s Day gift set pre-order campaign “Charity without Discrimination, Love without Borders” by releasing the limited edition LUIMI Waffle Butter Crisp Gift Set for the charity price of NT$299. Chung Hsiang Foods will donate 30% of sales to various charity groups in the hopes of supporting society with warmth, mutual support, and a positive cycle. The gift sets can be purchased from 12 partner charity associations. CH Foods will designate April 22 as the company’s employee charity day, or CH Equality Day. The senior executives at Chung Hsiang Foods will participate in charity and lead employees to fulfill their corporate social responsibility. The origin of World Earth Day being April 22 is because on this day, the duration of day and night are equal throughout the world and the sun shines on both the North and South Poles, representing world equality, mankind’s respect of diverse individuals, letting go of our controversies and differences, and co-existing in harmony. Chung Hsiang Foods believes that World Earth Day should not be restricted to environmental issues but should return to the original intention of harmonious existence, which is why they selected this day as their corporate charity day.

Mother’s Day Pre-orders for Taiwanese Souvenir Symbolizing “Charity without Discrimination, Love without Borders”

“Charity without Discrimination, Love without Borders”. The Mother’s Day pre-order campaign for LUIMI Waffle Butter Crisps is a brand new product developed by Chung Hsiang. The souvenir’s eternal packaging is filled with warm and simplistic clouds and symbols such as the peace dove to symbolize “equality, harmony, and peace”. The sleeve is designed with carnations, a flower that represents Mother’s Day; the addition of brand mascot “Hsiang Family” as the visual theme represents the combined efforts of families, friends, and charity groups to plant the seeds of hope in the remaining year. Each waffle butter crisp is made with European butter and select ingredients to create a thin, crispy texture with the elegant aroma of butter. Waffle butter crisps are available in original and chocolate flavors that allow consumers to taste the care of Chung Hsiang Foods as well as our support for disadvantaged groups with every bite.

Chung Hsiang Foods Partners with 12 Foundations and Associations to Release Asian Cereal Waffle Butter Crisps

The 12 joint sales locations include Taiwan Society for the Prevention of Cruelty to Animals, Taiwan Foundation for the Blind, Andrew Charity Association, Taiwan Guide Dog Association, Chensenmei Social Welfare Foundation, Taiwan U-Life Association, Starhand Association, Taoyuan Municipal Taoyuan Special School, Adolescents’ Home Taoyuan Prison Fellowship Taiwan, Taoyuan City Lilinshu Social Welfare Foundation, Seed in Land Co., Ltd, and Childhood Burn Foundation of the Republic of China. (For event details, visit https://event.chfood.tw/) (Tang Wei-Wei)

Chung Hsiang Youtube

Read More

2020 The 50th Anniversary of the Brand Promoting New Arrival Mixed Noodles

Targeting Tourism Opportunities – Chung Hsiang’s Taiwanese Nougat Sandwich Crackers Sold in Costco in Korea.

Grab All Asian Snacks in One-Go – Chung Hsiang Foods Conveys Positive Energy

這篇文章 Limited Edition LUIMI Waffle Butter Crisp Souvenir as Taiwan Souvenir and Benefits the Disadvantaged 最早出現於 Chung Hsiang Foods.。

Source：Unique Business News

World Earth Day Doubles as Enterprise Charity Day for Food Manufacturer

Each year on April 22, World Earth Day symbolizes peace and love for our Earth. In response to this holiday, a food manufacturer has established this day as the company’s [Enterprise Charity Day]. This year, they have partnered with foundations to release a Mother’s Day Charity Souvenir Set in the hope of gaining popularity on the internet and summoning the public to work for charity. The mascot waves passionately as the crowd smiles with joy; the two guide dogs on the side add a touch of warmth and happiness to the event! In response to World Earth Day on April 22, this classic and established domestic food manufacturer has especially established this day as the company’s charity day.

Food Manufacturer Plans Charity Event in Fulfillment of Corporate Social Responsibility

Taiwan Foundation for the Blind, President Hsieh Pang-Chun: “Learn about the circumstances of the visually impaired. Our friends from society can come online and learn more about Taiwan Foundation for the Blind and the experiences of more than 1 million people suffering from low vision and visual impairment in Taiwan.” He emphasized how the visually impaired need more concern and support from others, especially on a day such as April 22 when the duration of night and day are equal. The sun can simultaneously shine down on the North and South Poles, thereby representing equality. As such, this food manufacturer plans charity events each year to lead others as they fulfill their corporate social responsibility.

Asian Souvenir Set “Mother’s Day Waffle Butter Crisp” for Charity

Taiwan Foundation for the Blind, President Hsieh Pang-Chun: “The Mother’s Day souvenir set is a service provided on specific channels such as our e-commerce platform. This way, consumers or friends of the visually impaired can celebrate Mother’s Day while eating delicious cookies from a classic brand.” This year, a food manufacturer is spreading happiness by partnering with a foundation to release a waffle butter crips souvenir set; design elements such as carnations add that extra touch for Mother’s Day. In addition to anticipating the rise of a charity trend due to internet orders, it’s a way to take action and donate to help various charity groups. Summoning all corners of society in an effort of love further elevates the significance of this year’s Mother’s Day. (Journalist / News Report)

Chung Hsiang Youtube

Read More

Limited Edition LUIMI Waffle Butter Crisp Souvenir Benefits the Disadvantaged

Taiwanese Snacks Gain Popularity in Korea – An Alternative Pride of Taiwan During the Pandemic

4/22 World Earth Day – Chung Hsiang Continues Charity Pre-orders for Taiwanese Souvenir Gift Set

這篇文章 Asian Souvenir Set “Mother’s Day Waffle Butter Crisp” for Charity– Delivering Love on World Earth Day 最早出現於 Chung Hsiang Foods.。

▲Chung Hsiang Foods regularly donates to Andrews Food Bank. Provided by Chung Hsiang Foods

Source：Apple Daily

Chung Hsiang Foods Active Participation in Charitable Activities

▲Chung Hsiang Foods regularly donates to Andrews Food Bank. Provided by Chung Hsiang Foods

Chung Hsiang Foods is the domestic market share leader in soda crackers and has been founded in the Ba’de District of Taoyuan City for 50 years. When second generation successor Li Chao-Chih became President 6 years ago, he proactively participated in charitable events; Chung Hsiang’s footprints can be seen in many marathons, during Christmas, and at many New Year Eve events. The new 400-ping site of Taoyuan’s Adolescents’ Home previously housed an old Chung Hsiang factory but it was utilized as an Adolescents’ Home nearly free of charge. Chung Hsiang has also been a long-term donator to Andrews Food Bank and Joseph Granary; during the weekends, employees take initiative and donate supplies to disadvantaged families in the remote areas of Taoyuan, Hsinchu, and Miaoli. They actively give back to society.

Participating in Marathons in the Hopes of Casting a Brick to Find Jade

▲Sponsorship and participation in World Earth Day marathon event. Provided by Chung Hsiang Foods

Chung Hsiang Foods Founder Li Chin-Shuei was once elected as Mayor of Bade before the area was reformed. He has maintained a low profile while participating in past charitable activities. Li Chao-Chih states that Chung Hsiang is a classic brand that has received consumer support over long periods but the company is actively introducing more people to CH Foods. For instance, last year’s National Geographic World Earth Day 50th Anniversary Marathon coincided with the 50th anniversary of Chung Hsiang. As such, they participated in the event in the hopes of casting a brick to find jade.

Rediscovering their Original Intensions when Encountering Problems – Delivery Asian Snacks to Remote Areas

▲4 Senior executives from Chung Hsiang Foods visit remote areas to delivery supplies. Provided by Chung Hsiang Foods

▲Chung Hsiang Foods donates 2 4-wheel drive vehicles to Joseph Granary. Provided by Chung Hsiang Foods

Li Chao-Chih states that some charity events did not go smoothly. For instance, their family elders were originally opposed to donating the old factory for use as an Adolescents’ Home. However, whenever a problem is encountered, they revisit their original intention of simply providing support without ulterior motives and have faith in good results. The Fu Wan Chocolate incident that occurred at the end of last year has kept Li Chih-Chao vigilant as he mentions that they had originally intended to partner with Fu Wan on specific products. However, the project was scrapped as Chung Hsian could not accept their attitude. When the incident was reported, major brands that partnered with Fu Wan recalled their products. While it is something that allowed Chung Hsiang to breathe a sigh of relief, it was also a reminder to investigate their partners as a single misstep could spell disaster for the entire brand.

Step-by-Step Accumulation of Technology – Building Fame with Asian Candies

▲The current site of Taoyuan Adolescents’ Home was once Chung Hsiang’s old factory. Photograph by Wu Yung-Ping

Chung Hsiang boasts annual revenue of approximately NT$500 million. More than 50 years ago, the founder began as an apprentice and learned bit by bit from an old Shanghainese master. After starting his own business delivering products from his bicycle, he entered stores in the era of Welfare Shops for Military Dependents. Back then, a pack of soda crackers cost NT$7; it wasn’t until they changed soda crackers to 2 small packages for sale in private shops before they established a reputation. Today, their products are sold domestically and abroad in countries such as the U.S., Japan, Korea, and China. (Breaking News Center Wu Yung-Ping/Reporting from Taoyuan)

這篇文章 Soda Cracker Leader Chung Hsiang’s Charity Efforts – Providing Land and a Major Contributor to Food Banks 最早出現於 Chung Hsiang Foods.。

Asian Cracker Manufacturer Gives Back to Society by Donating 5% of Revenue

As we enjoy 3 meals a day and ponder where to watch a movie or have fun, there are many financially disadvantaged groups living in poverty throughout the corners of our cities or remote areas. They strive hard to make ends meet and are a powerful contrast to our worry-free lives as they sometimes struggle to find a meal. In order to rekindle “Taiwan’s most beautiful scenery” and deliver warmth, Chung Hsiang Foods will donate 5% of all sales in the Natural Series to Taiwan International Joseph Granary Charity Association to spread warmth and happiness into society.

Chung Hsiang Foods – Renowned Asian Snack Manufacturer

Nearly 5 decades after being founded in 1970, Chung Hsiang Foods earned a reputation through the “Natural Series” of soda crackers. The company started with simple, traditional handmade crackers before advancing to automated factories to establish the quality of products in the market and enter distribution channels in Taiwan and abroad. While the company’s operation scales and advancements are made in cracker manufacturing technology, Chung Hsiang Foods has maintained their insistence on soda crackers; the selection of ingredients and their manufacturing formula faithfully present the natural flavors of Taiwan and the taste that has accompanied the lives of many. Despite their simple flavors, Asian snacks contain the taste of happiness. Just as the slogan says, “the right amount of satisfaction, the right amount of happiness”. Turns out, the right amount is all it takes.

Register Receipts for Any Purhcase of Soda Crackers to Win Prize Money

 

Chung Hsiang Foods has long upheld the spirit and philosophy of charity by participating in charity recitals and regularly donating nutritious crackers to food banks so that disadvantaged children don’t go hungry. Our actions care for disadvantaged groups by sharing the right amount of happiness and delivering warmth to those who need help; hopefully, these acts of kindness will one day allow them to pay it forward. In order to summon public support for charity, Chung Hsiang Foods will donate 5% of total revenue for any purchase of soda crackers from the “Natural Series” of products from February 1-28. A donation will be made to support Taiwan International Joseph Granary Charity Association; additionally, any registration of receipts results in the chance to win prize money.

這篇文章 “Natural Series” Sales Surge During Holidays – Manufacturer: Donating 5% of Revenue to Society 最早出現於 Chung Hsiang Foods.。