Participating in Marathons in the Hopes of Casting a Brick to Find Jade

Chung Hsiang Foods Founder Li Chin-Shuei was once elected as Mayor of Bade before the area was reformed. He has maintained a low profile while participating in past charitable activities. Li Chao-Chih states that Chung Hsiang is a classic brand that has received consumer support over long periods but the company is actively introducing more people to CH Foods. For instance, last year’s National Geographic World Earth Day 50th Anniversary Marathon coincided with the 50th anniversary of Chung Hsiang. As such, they participated in the event in the hopes of casting a brick to find jade.

Rediscovering their Original Intensions when Encountering Problems – Delivery Asian Snacks to Remote Areas

Li Chao-Chih states that some charity events did not go smoothly. For instance, their family elders were originally opposed to donating the old factory for use as an Adolescents’ Home. However, whenever a problem is encountered, they revisit their original intention of simply providing support without ulterior motives and have faith in good results. The Fu Wan Chocolate incident that occurred at the end of last year has kept Li Chih-Chao vigilant as he mentions that they had originally intended to partner with Fu Wan on specific products. However, the project was scrapped as Chung Hsian could not accept their attitude. When the incident was reported, major brands that partnered with Fu Wan recalled their products. While it is something that allowed Chung Hsiang to breathe a sigh of relief, it was also a reminder to investigate their partners as a single misstep could spell disaster for the entire brand.

Step-by-Step Accumulation of Technology – Building Fame with Asian Candies

Chung Hsiang boasts annual revenue of approximately NT$500 million. More than 50 years ago, the founder began as an apprentice and learned bit by bit from an old Shanghainese master. After starting his own business delivering products from his bicycle, he entered stores in the era of Welfare Shops for Military Dependents. Back then, a pack of soda crackers cost NT$7; it wasn’t until they changed soda crackers to 2 small packages for sale in private shops before they established a reputation. Today, their products are sold domestically and abroad in countries such as the U.S., Japan, Korea, and China. (Breaking News Center Wu Yung-Ping/Reporting from Taoyuan)

Chung Hsiang Youtube

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Taiwanese Cracker Manufacturer Donates SUVs in Hopes of Mobilizing the Public

Taiwan International Joseph Granary Charity Association has long been dedicated to caring for disadvantaged families in Taiwan’s remote areas and indigenous tribes. They found that residents in indigenous tribes lacked resources and were unable to receive 3 meals a day due to factors such as natural disasters, far travel distances in the mountains, and the challenges of transportation. Therefore, Chung Hsiang Foods called for the public through an internet charity campaign in February by pledging to donate 5% of sales during the campaign as well as donating two four-wheel drive SUVs to Joseph Granary to assist with the delivery of supplies. Additionally, they hoped that these actions could mobilize passionate youths in the future to join the ranks of charity.

Satisfying Soda Cracker Charity Pack – Excellent Taiwanese Souvenir

These nutritious and delicious soda crackers are often linked to “health” and is a great product that many people use to stave off hunger. In addition to the many years of insisting on product quality, Chung Hsiang Foods spares no efforts in delivering love and focusing on charity. This year, the company has partnered with popular illustrator SHIRO&MARO and will release 1.78 million “Satisfying Charity Packs” with cute illustration prints starting in May. The product will promote the principles of “donating food for happiness” in order to mobilize public donations to charity.

Donating Food for Happiness

Now, any purchase of the “Satisfying Charity Pack” in the Natural Series will allow the public to participate in charity! Chung Hsiang Foods has created the campaign website [Donating Food for Happiness] which not only donates nutritious and healthy crackers, but hopes to deliver the kindness of consumers to every corner of Taiwan. Starting from today until July 4th, purchasing “Satisfying Charity Packs” of Natural Series soda crackers from convenience stores in Taiwan (7-11, FamilyMart, OK, and Hi-Life) and uploading a photo of the purchase receipt plus the Satisfying Charity Pack to http://charity.chfoods.com.tw and entering the full receipt number along with personal information will gain a chance to win SHIRO&MARO merchandise. Chung Hsiang will select 4 winners each week to thank consumers for their love and support of the charity program.

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